Alianza 2020 Official Nike Jersey
Alianza Lima is the highest profile team in the Peruvian football. It's by far the soccer club with the longest tradition, standing for more that 100 years and going.
In this project we decided to represent a modern aspect of soccer through the exploration of a more digital language. We started researching the digital graphic language of video games and tv, and this is the result.
Read more on El Comercio, Football Fashion and Movistar Deportes.
In this project we decided to represent a more modern aspect of soccer through the exploration of a more digital language. We started researching in the digital graphic language of video games and tv.
A R T W O R K
I Corazón Alianza (Heart for Alianza)
We carry out the campaign tagline as if it were the buttons of a game menu, inspired by video games.
II Crest and Symbols
In order to give this brand identity a video-game appearance, shiny and metallic textures were applied to the original club crest logo. Also, other Alianza Lima symbols, such as the shapes of a crown and stars were added to communicate the identity.
III The Jersey
Design legacy with more than 100 years of history, Alianza Lima has become a staple of peruvian history. The jersey carries the traditional blue stripes.
E L E M E N T S
I took a picture of the Alejandro Villanueva "Matute" Stadium, located in La Victoria, Lima.
Phrases related to their club songs that encourage them - Background inspired on video game visuals
Phrases related to their club songs that encourage them - Background inspired on video game visuals
The characteristic flag with the acronym "AL"
T E A S E R
Red hint
Something special about this new jersey was that the player's number on the back was red, something iconic that the club stopped doing years ago. In the teaser video, we included a secret Nike logo in red for a couple of frames to see if the fans can get that reference. They noticed and were dying to see it!
We created 2 animations: The first one that included all the pieces in 15 seconds. The second showed an individual animation of each part.
A p p l i c a t i o n s
Big screen presentation video were created for the Nike's flagship store in Lima, Perú
Photos from the streets of Lima, Perú.
Including the representative blue and white lights, days before Alianza Lima's final national cup match!
P A R T I C I P A T I O N
⟡ Conceptualization of the project
⟡ Graffiti phrases texture
⟡ "AL" symbol flag texture
⟡ Video-game inspired blue hexagonal texture
⟡ Colorization of Football Player
⟡ Creation of "Corazon Alianza" typographic illustration
⟡ Stadium Photography
⟡ Elaboration of the Swoosh teaser poster art
C r e d i t s
Client: Nike Football
Football Regional Brand Marketing Manager: Jean Carlo Padilla
Sports Marketing Specialist: Jose Noguera
Agency: TODAY
Production & Direction: Manuel Arias
Account executive: Michelle García
Art Direction: Karem Albirena
Graphic Design & Creativity: Daniel Montanchez & Juan Montanchez
3D Art: Gonzalo Casas & Juan Montanchez
Animation: Juan Montanchez & Gonzalo Casas
Illustration: Daniel Montanchez