Ebay was in search of proposals to attract UK Generation Z sellers to its marketplace to sell second hand clothing.
The brand wanted to go beyond existing efforts that promote vintage/re-wear/recycling and focus on attracting new sellers to eBay. They said the idea could be a new service, social media campaign or online tool, but it must be simple, realistic and tangible.
Here is the concept:
Welcome to the new Pre loved Fashion section
Making ebay a place where you can shop and enjoy, the user will be immersed into user handpicked catalogs in a section personalized just for them. Now they can curate and join their own collections and inspire others.
Increasing the number of active users, followers, buyers and sellers!
Find more, always on eBay🛒
·Making ebay a place where you can shop and enjoy, the user will be immersed into user handpicked catalogs in a section personalized just for them. Now they can curate and join their own collections and inspire others.
·Increasing the number of active users, followers, buyers and sellers!
·A new endless pre-loved fashion page for endless possibilities of shopping, inspiration, and fun!
An app where users will seek to enter even when they don't want to buy something.
Shape future trends, learn from others, build a community 🤝​​​​​​​​​​​​​​
This is just a briefly explanation, feel free to contact me for more!
UI Animation:Â Daniel Montanchez
Prototype in Figma: Daniel Montanchez
Proposal:Â D&AD Awards 2023Â UX and UI design
School:Â University of the Arts London