NIKE x ALIANZA LIMA. La Morada
Every year, Club Alianza Lima releases a special jersey to commemorate the 'Lord of Miracles.' My task was to adapt Nike's international guidelines and design pieces that highlighted the club's rich heritage without delving too deeply into religion.
Read more on El Comercio, Movistar Deportes and Footy Headlines.
THE ARTWORK
To distance ourselves from the religious context while still preserving the heritage, we focused on showcasing the pieces as if they were works of art. To achieve this, I visited the 'Lord of Miracles' museum and took photos of elements and textures, which were then incorporated into the final designs.
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TEASER VIDEO
For this video, I visited various locations to gather historical photos of the club, featuring the special purple jersey, and combined them with religious paintings to symbolize an epic battle beign fought on the football field.
ANIMATIONS
The jersey animation drew reference from the swirling smoke of ritual incense. The player's photograph was stylized with a watercolor effect, evoking the image of a painted figure. The text was animated to simulate the act of writing, adding a dynamic touch to the overall design.
Animations and video made by Juan Montanchez
Shapes inspired in textures and elements that people use in the rituals
Concept Image to summarize the luxury and ancient vibes of the campaign
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