WE RUN LIMA
Developing a visual system that complements Nike Running's global approach, enabling sponsored individuals in the country to share information about local running events. The main challenge was capturing the essence of running in the city of Lima, Peru.
I know the layout within Instagram very well. So I designed a pattern that never breaks even if you upload two or 3 photos at a time. This helped us a lot to gain followers, as it catches the attention of people as soon as they enter the Instagram profile.
For the creation of the visuals we were highly inspired in the stickers that appear in public transportation in Perú.
Photography: Eduardo Flores
I drew inspiration from the watches worn by runners to create the invitations. The style adopted was a blend of technology and mystery, reminiscent of science fiction, to convey the idea that running and this community can be an exciting and captivating experience.
Music plays a crucial role among amateur runners, so an animated template was created for them to share their musical preferences with the community.
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